Bio, Beliefs, and Worldview

I am a simplifier. Through building successful businesses of my own and planting the seed for hundreds of others I’ve distilled the primary drivers of growth. We don’t have time to create elaborate plans that fail to drive immediate action. Time is money, so let’s identify the factors that will create the largest impact in the shortest amount of time.

A Brief History

of the founder of abc

I grew up in rural Pennsylvania, spending my days in the woods and maintaining 45 acres of property. My father was an entrepreneur that made his living as a general contractor, helping high-end customers remodel their homes. Growing up working with my dad, I was often annoyed by his perfectionist approach, especially when it meant that a job that could have been quick and easy took many hours or days. What I learned was that taking ownership of what other people hold dear earns trust and repeat business.  After graduating high school, I enrolled in a mechanical engineering program, and decided after two and a half years, it just wasn’t my passion, so I pursued a lifelong dream by joining the Marine Corps as an infantryman. The “needs of the Marine Corps” set me on a unique path that included: A stint at a specialized unit that was trained to respond to a Nuclear/Chemical/Biological attack on the capital. I learned search and rescue, earned an EMT certification, spent hundreds of hours chemical resistant bag suits, earned my wings at Army Airborne School, and learned medical procedures like intubation, sutures, traumatic injury treatment, and chemical weapons first aid. After my time at this unit, I was transferred to Camp Pendleton, was trained in Arabic language, culture, negotiation, and training indigenous fighters, and deployed to Iraq as part of a 15 man Military Transition Team. We attached to an IraqiArmy Battalion, trained, and performed operations with them. I had an in depth look at the U.S. attempts at rebuilding Iraq’s infrastructure, and at the complexities of leadership in the midst of divergent motivations. My experiences in the USMC solidified a developing mindset that is best summarized by a quote my subordinates were used to hearing: “I don’t want excuses, I want results.” Throughout my years of leading members of my business team, that “results first” philosophy has stood, and is applied daily in all areas of business. It’s amazing how much can get done when everyone on a team is aware that excuses aren’t accepted, only solutions.

nate wheeler

founder

Why I Started Action Based Consulting

Over the years I’ve worked with companies of all types who hired a consultant to create a growth strategy. As the founder of a successful marketing firm, I’ve always found these situations to be the most difficult in which to produce results. This is because the consultant had little knowledge of the marketing arena, or what techniques would produce results, leading to abad case of analysis paralysis. These consultants often spend months or years discussing business plans and generating ideas with little concept of how to deliver on those ideas. As the marketing expert, I was stuck trying to make the best out of second-hand directives instead of doing what I do best: generate profits. What I’ve learned from working with consultants is that these “trusted advisors” tend to sell the sawdust instead of the furniture. If you are investing business growth, I take personal ownership of that investment and make sure it produces a return. I don’t particularly care to fix your IT problems, your culture problems, or your product problems, but if in the course of creating a high impact marketing plan, we identify issues that are going to cause catastrophic failure, we will make sure those items get fixed first.

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We are here to turn the traditional consulting model upside down and show you how starting with complex business plans, expensive/time consuming surveys, and abstract business terms is illogical and indicative of the truth that the consultant is just throwing junk at the wall. The marketing survey data already exists, the business plan has already been developed, and the meetings should be short training sessions for your marketing team, or proposal reviews from qualified service providers

The best part about this upside-down approach is that it produces bottom line impact far faster and more cost effectively than traditional consulting

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