SEO

SEO Training for Marketing Teams | Website Marketing Consulting

SEO Training for Marketing Teams | Website Marketing Consulting

For companies with an internal marketing team, continuing education is vital to keep them up to date with internet marketing trends, and more importantly, to make sure they have the skills they need to generate sales leads. SEO training for marketing teams is one of the most powerful investments you can make. We provide cutting edge website marketing consulting services teaching the techniques that we’ve used to generate huge profits for manufacturers and B2B companies across the country.

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What Are The Deliverables of Training for Your Marketing Team?

The goal of our interaction is to teach your team the tricks of the trade so they can put them to use every day in the form of specific actions that create real ROI. Too many internal marketing efforts are scattered and are difficult to trace back to ROI. The techniques we teach can double, triple, and quadruple inbound leads and sales in just a few hours a month of work with an agency. Imagine having your team performing these actions 8 hours a day! The goal of our interaction is to teach your team the tricks of the trade so they can put them to use every day in the form of specific actions that create real ROI. Too many internal marketing efforts are scattered and are difficult to trace back to ROI. The techniques we teach can double, triple, and quadruple inbound leads and sales in just a few hours a month of work with an agency. Imagine having your team performing these actions 8 hours a day!

Here’s a few of the topics we cover:

1. Market Data Analysis

Data analysis is the fundamental starting point for obtaining results from marketing.  We teach your team where to look for data and how to translate it into action items. For example, many times companies use their own internal terminology to refer to their products and services, thereby missing the majority of their business opportunities looking for that service under a different name.

2. Content Generation

Ranking high in Google search results, and getting the most out of ad campaigns requires knowing what content to write, how to structure it, and what keywords to use. To illustrate this, the reason you ended up on this page is a result of our own careful keyword selection, and proper representation of our capabilities.  

3. Authority Building

Authority is a term we use in the marketing industry to refer to how competitive your website will be in relation to other organizations with the same goals. Google’s intention is that authority be built over time organically, however, many of our clients have very established websites and services but have not intentionally built authority. It’s like being really good at something but not effectively communicating how good you are, thereby giving your power to someone else.  

4. Tracking

Tracking refers to attributing marketing efforts to specific results. There are hundreds of metrics you can track like engagement, traffic, bounce rate, demographics, sales numbers and more. We care most about tracking the items that will allow us to do more of what is working and do less of what isn’t. An example would be to track the results of an ad campaign so that when someone clicks on your ad, we can know that they made it to your website, filled out an RFQ form, and ended up engaging your company.

5. Planning for the Future

When signing up for a new service, many times we get excited about the possibilities, but then over time, the excitement fades and everyone forgets what we were supposed to be accomplishing. When we engage a client in these marketing and SEO consulting services, we want to start by teaching and creating experts, then we want to continue the engagement to give feedback, and to improve performance over time. We do this by scheduling periodic reviews and being as involved as necessary to make sure that the culture and learning sticks.

Our Action Based Marketing Consulting Approach

What are the next steps to creating a more effective internal marketing team?

Our consulting services work best for medium to large B2B companies that have one or more employees dedicated to marketing your business. Your company would ideally have the ability to sell services or products to a large geographic market. Some examples of our clients include:  

Frequently Asked Questions

Why is SEO the area of focus?

Through marketing hundreds of businesses, we’ve found that generally ranking high in Google search results for the terms that your customer is looking for is one of the most impactful and valuable places you can be. A quick comparison with Google ads for example – which is also valuable for lead generation – is that with Google ads, you pay for clicks and bid on keywords. While these ads often come before “organic” or natural search results, we see the ROI on ranking naturally to be much higher, and there’s also the residual component. By residual, we mean that if you quit paying for ad clicks, you no longer get results. Organic ranking is sticky, in that when you rank organically, you stay there for a long time, which means that the work you’ve done in the past continues to generate results in the future.

What if we don’t have an internal marketing team?

Action Based Consulting is affiliated with a larger agency which provides marketing and SEO services to organizations around the country. If you are more interested in having these services performed for you than training an internal team, just specify that in the contact form.  

What is the engagement structure?

We can calibrate our consulting engagement to the size of your business. Typically a medium sized business will expect to require 40 hours of intensive training in the beginning which eventually tails off into less and less time as they become experts in the techniques. It’s important to emphasize that even 40 hours of training will have incredible long-term impact on the growth of your organization. When your team learns and applies these techniques, we guarantee you will see it translate to profits. We will insure this guarantee by monitoring progress and refining your efforts.

What other areas does your consulting cover?

We’ve grown businesses and started businesses and we can provide consulting in most areas or find you the resources you need to succeed. Some of these areas include IT, branding, web development, app development, business strategy and positioning, among others.  

Contact Us to schedule a call

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